Rostowfske to lead revenue growth efforts for food and beverage companies

Food and Beverage Wisconsin, a network for state companies in those industries, said Thursday it has hired Brad Rostowfske to lead a new program that will help companies grow their businesses.

As director of innovation and finance, Rostowfske will run FaBcap, a one-year program that will try to help revenue-generating, Wisconsin-based food and beverage makers further grow and fund their operations, the organization said in a news release.

Rostowfske will receive training from the Food Institute of the University of Wisconsin-Madison extension, organizers said. He has been doing consulting work for nearly two years with Oscar Mayer, Palermo’s Pizza and other well-known brands. Before that, Rostowfske was director of innovation and new business development at Palermo’s, according to his LinkedIn profile.

Fab Wisconsin in May said it had received a $115,000 grant from the Wisconsin Economic Development Corp. for a program aimed at helping companies expand their production and market reach. The organization has said it is hoping to build a food and beverage center with shared labs that might open as early as fall of 2016.

FaBcap will begin accepting online applications for its one-year program from food and beverage makers on Friday, August 7. For more information, visit

Kathleen Gallagher, Journal Sentinel

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