Lush Popcorn expands into Milwaukee’s Riverwest neighborhood

Milwaukee’s Lush Popcorn is expanding with a second location.

The popcorn maker, owned by siblings Marcia and Marc Taylor, debuted in 2014 and has been a tenant of the Sherman Phoenix Marketplace since the development opened in late 2018. Lush Popcorn is now expanding to the city’s Riverwest neighborhood in place of the former Klinger’s East, 920 E. Locust St.

Marcia Taylor acquired the property last year, according to OnMilwaukee’s coverage of the longtime bar and grill’s closure. State real estate records show Glen and Susan Klinger sold the building for $575,000.

Lush Popcorn’s store is near other food and beverage businesses, including Black Husky BrewingCafé Corazón and Seven Swans Creperie.

The new location has retail space, a popcorn and lemonade factory and a tasting room for popcorn, cocktails and other snacks, according to a news release. Lush Popcorn said in the announcement that it plans to mark its grand opening at the new store with celebrations from 11 a.m. to 7 p.m. on Sept. 22 and Sept. 23.

The business started off with a white chocolate popcorn before expanding its selection, which now includes liquor-infused treats. Examples of Lush Popcorn flavors include maple bourbon, Wisconsin cheddar, cookies and cream and CBD white cheddar.

Some flavors are also available with vegan recipes.

In addition to its two shops, Lush Popcorn vends at local farmers markets. Its products are also found at other purveyors, such as Ray’s Wine and Spirits.

Sari Lesk, Milwaukee Business Journal

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