Cannabinoid Compliance in Wisconsin Food & Beverage Products + A Look at Something Special from Wisconsin™

As hemp-derived cannabinoids continue to gain traction in the marketplace, Wisconsin’s food and beverage companies are navigating a rapidly evolving regulatory landscape. From product formulation to labeling and safety considerations, understanding how current rules apply is critical for protecting consumers and maintaining compliance. This webinar brings together insights from the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) to help businesses stay informed on cannabinoid use in food and beverage products, while also highlighting opportunities to strengthen Wisconsin-based branding through DATCP’s Something Special from Wisconsin™ program.

DIVISION OF FOOD AND RECREATIONAL SAFETY

Regulation of Hemp Cannabinoids in Wisconsin Food & Beverages

Stefan Boerboom, R.S.
Environmental Health Technical Specialist
Wisconsin Department of Agriculture, Trade and Consumer Protection

Compared to states with established programs, Wisconsin’s hemp regulations remain relatively limited. However, the infusion of food and beverages with hemp-derived cannabinoids, such as THC and CBD, is rapidly gaining popularity. This trend introduces significant challenges for both industry stakeholders and regulators, particularly as an expanding array of products is accompanied by occasional adverse events.  The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) will provide a comprehensive overview of potential food safety hazards and outline how existing regulations are applied to assess safety during the manufacturing of cannabinoid-infused foods and beverages.

DIVISION OF AGRICULTURAL DEVELOPMENT

Something Special from Wisconsin™ Marketing Initiatives

Lois Federman
Agriculture Program Specialist – SSfW Program Director
Wisconsin Department of Agriculture, Trade and Consumer Protection

Something Special from Wisconsin™ is a trademarked marketing initiative administered by the Wisconsin Department of Agriculture, Trade and Consumer Protection. Any Wisconsin-based business, no matter how large or how small, can apply to join and use the logo if at least 50% of their product or service’s value comes from Wisconsin-through ingredients, production, or processing activities. The program’s signature red-and-yellow logo helps products stand out to consumers by signaling authentic Wisconsin origin, quality, and value. Whether a business sells locally or internationally, the SSfW logo strengthens brand identity and leverages Wisconsin’s reputation for excellence.